This season, HaperCollins retailers want book jackets that are margarita and sangria in color. I am not sure whether a cover should have one or both, but the input from retailers gives me some new ideas for cover color/design.
In the meantime, Time Warner Book Group state that retailers often ask them to change the color or design of a book jacket so that it will better color-coordinate with their merchandise.
Here is a thought: if you have specific retail outlet(s) in mind for your book, ask what they would like to see before doing the final color/design layout.
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