Your Self Published Book

The following is from an e-newsletter to which I subscribe, appearing in my email inbox today. A fascinating read--be sure to visit the website.

In this first issue of seventh year of Independent Publisher Online, we offer Nina L. Diamond's take on the publishing "caste system," breaking authors at a publishing house into three groups: Moneymakers, Up-and-Comers, and Untouchables. "If you’re an Untouchable author, you and your agent are gonna have to fight just to get your book properly distributed, re-printed when and if the first printing sells out, and shipped when orders come in from retail outlets," writes Diamond. "As for reviews, press attention, book signings, and other promotional efforts, you’re on your own."
As the Book Awards season heats up, we reprint an article featuring tips from both award winners and judges. From the Trunk of the Car to the Big Screen is my rant about what it takes to succeed in self-publishing and includes an Eragon update. This month's Crazy Book Marketing Idea of the Month features Kip Cosson, who sells books - lots of books - at the street fairs, craft shows, and holiday markets of Manhattan.
Plus, columnist Fern Reiss explains how to get still more media attention for your book; Nina L. Diamond tells about birthing a book project; plus Tip #5 of John Kremer's 24-Point Book Marketing Action List; our ongoing BookExpo America update; our 25 new Highlighted Titles and the latest Industry Update.