The previous post offered suggestions on entering your book in contests. This post builds on that one by looking at a number of ways to take advantage of entering and/or receiving an award.
The first is to clearly discuss the contest/award in your news packet/news release. Be sure to include copies of letters, emails, announcements, etc. about your entry/receipt of an award.
Similarly, post all the information on your website, blog, podcast, etc.
A third strategy is to inform book stores and other retail outlets about the contest/award. They are often impressed with the fact that you submitted the book, regardless of whether you win or not, and will use the information to promote the book.
Another idea is to have stickers that announce the contest/award. Stationary supply businesses usually can print the quantity that you need. Thus, by applying one to the cover of each book, you have let the casual browser know that your book is an outstanding addition to the literature. It seems that nothing succeeds like success.
Lastly, be sure to include the information in your biography. The entry will help build the platform from which you launch the next book!
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